DMC Group
Strategy
The brief to Cleanskin Marketing was to form an identifiable market positioning & relevant marketing strategies, from which business plans, sales strategies & growth strategies would be developed by this print management company. Solutions included a name change, rebranding, expanded service offering, and the development of systems and procedures that developed along with their clients’ needs. Outcomes included
- significant organic growth and increased profitability
- greater customer focus, as evidenced through annual customer satisfaction surveys
Implementation
After re-branding and developing appropriate print and on-line communication for this outsourcing company, Cleanskin Marketing researched and identified market segments, and devised direct mail campaigns for the relevant target audiences.
