Cleanskin Marketing provided Bayside Relationship Counselling with clear marketing direction, project management and copy writing services, ensuring they had marketing communication that accurately reflected their market positioning and brand personality.

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Cleanskin Marketing regularly teams up with Sue Hodges Productions, an innovative production house with significant expertise in interpreting historical material for the cultural sector in the form of museums, displays, walking trails etc. Cleanskin Marketing provides SHP with solid research and analytical skills that form the starting point for SHP’s interpretive work and recommendations. Projects include

• Museum of Chinese Australian History identifying market opportunities for the Museum to guide its re-development
• Creswick Arts Trail feasibility report, including an analysis of economic benefits,  identification of visitor markets and product development opportunities
• Heritage Hill Historic Home & Exhibition marketing report – visitor market analysis and top line marketing recommendations to guide the development and marketing of the site

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Cleanskin Marketing clarified the client’s current and desired positioning within the fire protection industry, and a thorough strategic marketing analysis identified market gaps and recommended development opportunities that were aligned with the company’s core competencies, positioning and strategic direction. Outcomes included

• rebranding of the businesses from Lindsay Kline & Lindsay Kline Fire Protection to KlineFire Pty Ltd
• identification of internal procedures and recommendations for improvement, in readiness for product development opportunities
• professional and consistent representation of the businesses to all external partners
• introduction and enhancement of marketing communication tools

Strategy Implementation

After developing the company’s marketing strategy, Cleanskin Marketing managed the implementation of the re-branding, including

• vehicle signage
• staff uniforms
• stationery
• brochures and other printed material
• website
• signage

Visit the KlineFire website

BIG4 Holiday Parks is Australia’s premier holiday park network with parks at 180 sites throughout Australia.  Cleanskin Marketing has provided services to the company over several years.  Work included

• qualitative target market research
• strategic plan to develop  the BIG4 Club Membership Program
• review and development of international marketing strategy
• facilitated marketing planning sessions

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Local traders rather than the ultimate consumer were the target in this market analysis.  Primary research included a questionnaire to 227 businesses in the Borough, plus personal interviews with key traders. Results were used in conjunction with relevant regional tourism analysis and economic development strategies previously developed for the Borough, and a ‘strategic advisory group’ was set-up comprising members of local businesses and government.  Outcomes included

• a five-year business development strategy to strengthen businesses in Queenscliff and Point Lonsdale during off-peak periods (2007 – 2011)
• clear, evidence-based direction on strategic solutions, recommendations and implementation

Visit Borough of Queenscliffe website

The brief to Cleanskin Marketing was to form an identifiable market positioning & relevant marketing strategies, from which business plans, sales strategies & growth strategies would be developed by this print management company. Solutions included a name change, rebranding, expanded service offering, and the development of systems and procedures that developed along with their clients’ needs. Outcomes included

• significant organic growth and increased profitability
• greater customer focus, as evidenced through annual customer satisfaction surveys

Implementation

After re-branding and developing appropriate print and on-line communication for this outsourcing company, Cleanskin Marketing researched and identified market segments, and devised direct mail campaigns for the relevant target audiences.

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Once a wholly-owned subsidiary of Freehills (lawyers), IKD provides executive and leadership development for in-house, private practice and social justice lawyers. Whilst at Freehills, Cleanskin Marketing developed good working relationships with internal and external partners, developing and coordinating marketing communication strategies and significant direct mail campaigns. Outcomes included

• significant organic growth in public program enrolments
• improved brand recognition
• ‘renovation’ of brand identity and introduction of systems and procedures to manage brand communication
• ensuring the brand was ‘market-ready’ on independence from Freehills in 2008
• primary market research to identify brand health and product development opportunities

Marketing Strategy & Implementation

Cleanskin also assisted IKD with the transition of the business from a subsidiary of Freehills to an independent organisation, and continues to consult with the organisation on strategic and tactical marketing. Recent developments include

• re-branding
• new website
• simplified, streamlined marketing communications – all in-house, cost-effective, easy to administer and highly effective!
• CRM system bought in-house for greater control, flexibility and responsiveness
• on-line payment gateway and event management system

Visit the IKD website

As a customer-service king with significant expertise in print, print management and outsourcing, Rob came to Cleanskin Marketing when he purchased this mid-sized business with a brief to make it reflect his personal levels of expertise and professionalism – something not always associated with printing companies! Working with the business owners and their graphic designers and web developers, Cleanskin Marketing developed a visual brand identity and website that reflect Core Print’s professional approach and commitment to quality. Outcomes included

• demonstrated change in the nature and culture of the business
• significant positive customer reinforcement over rebranding
• greater ability to attract and retain new and better customers

Visit the Coreprint website

The brief from this strategic management organisation was to assist in developing the market positioning and brand identity, and implement a high-quality market presence. Cleanskin Marketing worked with the client to clarify the businesses positioning and offering, and develop a brand identity and presence that accurately reflected the company’s core values of sustainable development and community. Outcomes included

• development of market presence which has assisted company establish and develop quality client base
• articulation of desired market positioning, ensuring the company attracts the kind of work it wants

Visit the Marketgap website