Facilitation
Geelong Otway Tourism is a regional tourism organisation responsible for marketing Victoria’s Bellarine Peninsula and Great Ocean Road regions. Cleanskin Marketing facilitated a marketing planning workshop with staff and board members (20 participants). The objective of the workshop was to reach agreement on the overall strategic direction for Geelong Otway Tourism for the next three-year period. This included determining a vision for the region and Geelong Otway Tourism’s mission and establishing GOT’s charter including core areas of responsibility. Outcomes included
- Key areas of Geelong Otway Tourism responsibility identified and prioritised
- Identification of key challenges facing the region
- Development of top-line marketing strategy in priority areas
- A report on workshop findings formed the basis for the organisation’s Strategic Business Plan 2004-2007
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